Ok here we are...In order to bring more people and also to include them in server activity as well as at the forum, we need to change some approach here..maybe.
1) In the first place reward must be really something for which is worthy to fight/race or whatever for.
a) 1st place...say the price
b) second place.....say the price
c) third place...and so on
Out of competition for example can be:the reward for the best joke-gag during event, the reward for the heroic sacrifice, the reward for the EM by the participants - why not
the reward for the ...and so on
2) Second(maybe the first) OP can consider to reword newcomers here with some in-game money for the fully equip ship and in the cash like extra (i'm thinking about event character only /EC/________(which means Event character and char name by the choice of player) and prerequisite will be about 50 hours of playing at server-or without prerequisite at all?) later the player will bring the photo like proof with new created EC char which will be stored in the special section of this forum?
And location for this char will be Arena (of course that we can not control this 100%- which is not an idea here-actually )
3) Using of Team Speak during events for better communication (if something like this is possible and do not affect the server and game-play in a negative way)
4) it's up to you my fellow pilots
5)...