Co-publishers Groove Games and ARUSH Entertainment announced that their
upcoming, highly anticipated title "Playboy: The Mansion," published under license from
Playboy Enterprises, will feature celebrity guests Carmen Electra and Tom Arnold on its
interactive game play roster, and that the Official game site is now online for gamers to
immerse yourself in the virtual Playboy video game experience.
Much like the
ultra-cool parties thrown by Hugh Hefner in real life, players will have the opportunity to
host incredible parties for dozens of celebrities in Playboy: The Mansion. Each celebrity
comes equipped with his/her own characteristic data, unique to the real life personality
being emulated. In addition to their physical likeness,
every celebrity possesses a set
of moods and drives that steer their motivations and reactions in specific social
situations. Even their own zodiac signs mysteriously affect the celebrity guests. Players
have the opportunity to interact with these celebrities in order to build meaningful
friendships, strike profitable business deals, or even
stimulate a sizzling
romance.
I am very excited about my cameo in this game, said internationally known
actress, model, TV host and Playboy favorite Carmen Electra. Ive always had a soft spot in
my heart for Hef and the incredible lifestyle he lives, and to have a virtual avatar
representing me in 'Playboy: The Mansion' is very exciting. I look forward to seeing
myself at many of the incredible parties that gamers will throw in their virtual
Playboy
Mansions on the PlayStation2, Xbox and PC.
To kick off the addition of
these celebrities in the game, ARUSH Entertainment and Groove Games have announced a new Web
site dedicated to the title. Gamers can check out the latest news and info, screenshots,
artwork, downloadable features and forums where they can talk with others about the game and
their own ideas on how they will live the lifestyle of the worlds ultimate Playboy. The
website is available by following the download tab above.
The release of Playboy: The
Mansion marks Playboys entry into the video game category and underlines the growth of
Playboys licensing business in the entertainment arena. In addition to game industry
advertising and merchandising initiatives, ARUSH and Groove will aggressively market the
game in Playboy magazine and on Playboy.com to
support the launch.
Playboy: The
Mansion, distributed in North America by Hip Interactive and developed by Cyberlore Studios,
will be available for purchase at nearby retail stores during the 2004 Holiday
season.
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