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Atari announced an ongoing cross promotional collaboration with Universal Motown Records Group, which will tie-in ReAlign/Universal's hot new band, Dropbox, with Atari's highly anticipated Transformers video game for the PlayStation 2 based on Hasbro's popular Transformers brand. This marketing relationship will utilize both traditional and non-traditional marketing vehicles to support both the May 11 launch of the Transformers game and the Dropbox album release on April 13. The campaign will i…
