Research out today shows
that consumers are moving away from the TV to more interactive forms of entertainment in
Europe too. MegaGames has already reported on the U.S. trend which has seen the important
male 18-34 demographic favoring online gaming to TV viewing.
Traditional forms of
entertainment such as the TV and board games are being overlooked in favour of newer, more
interactive technology, according to research undertaken on behalf of BT.
The
research shows that rather than slouching on the sofa in front of the TV, watching
programmes, over half of all the online console gamers questioned, would rather give up soap
operas and comedies than their online games. And it's not just committed gamers who feel
this way - approximately 77 per cent of 11-16 year olds would rather play computer games
than traditional board games.
Online gaming adds a new dimension for both console and
PC gamers alike. With the launch of online games such as Halo 2 or Killzone you can play
against and talk to gamers from all over the world at the same time. Global rivalries are
strong online, with a third of UK gamers (31 per cent) choosing the US as the nation they
most like to beat online followed closely by the French (18 per cent) and Germans (11 per
cent).
Online gamers see themselves as part of a community of like-minded individuals
and are a very sociable bunch - 58 per cent like to play online against new people and 27
per cent prefer online gaming as they compete against real people whilst 50 per cent enjoy
it as it brings people together. Moreover, 17 per cent of online gamers would find a world
without online gaming almost impossible to live in.
BT is committed to driving uptake
of online console gaming in the UK and offers broadband packages designed to enable
consumers take their console online. This week, BT announced it is offering new subscribers
to BT Yahoo! Broadband and BT Broadband the chance to claim a limited edition online gaming
kit for their PlayStation 2 or Xbox video game system.
Duncan Ingram, managing
director broadband and internet services BT Retail, of BT said: This research shows that
consumers are looking for more interaction when it comes to home entertainment. The advent
of broadband brings a whole new social experience to console gaming by allowing gamers to
take their consoles online and play against a community of gamers from all over the world.
