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The thing is that you can license your copyright to a company A for the US only, a company B for Europe, etc. It's an old business model that made sense at the time where the Internet did not exist, because the author did not have the mean to distribute his own work and no company had world distribution. And like all business models that become established, it's very hard to change it even when it doesn't make sense anymore.

I'm pretty sure you can sell your copyright or part of them too. Not just license them.