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Results from Phoenix Marketing International's Consumer Buying Intentions Survey conclude that Wal-Mart and Best Buy are the preferred retailers when it comes to electronic gaming purchases this holiday season. More than half of the respondents surveyed in the market research study indicate that Wal-Mart is number one with Best Buy coming in second. More than a 15 percentage point spread separates Best Buy from their nearest competitor. This research study discovered that females are more likel…
