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John Welch, Brad Edelman and Jason Rubinstein have announced the formation of PlayFirst, apublisher dedicated to a new model of online game publishing. The company has already received five million dollars in first round funding from Mayfield and Trinity Ventures. The online game industry is still at its dawn, said John Welch, PlayFirst's co-founder and CEO. Our management team is bringing a new model of publishing to what we see as an emerging market: popular games. With strong capital, expert…
