Results from Phoenix
Marketing International's Consumer Buying Intentions Survey conclude that Wal-Mart and Best
Buy are the preferred retailers when it comes to electronic gaming purchases this holiday
season. More than half of the respondents surveyed in the market research study indicate
that Wal-Mart is number one with Best Buy coming in second. More than a 15 percentage point
spread separates Best Buy from their nearest competitor.
This research study
discovered that females are more likely than males to purchase games at mega stores such as
Wal-Mart and Target, while males prefer electronic stores and online shopping. Specialty
stores such as Electronics Boutique or GameStop are preferred by younger gamers stated David
Pluchino, Senior Research Manager at Phoenix Marketing International.
Owners of the
more youth oriented Nintendo GameCube, prefer to buy games and accessories at toy stores
such as Toys R Us and KB Toys, while owners of the more advanced Microsoft Xbox are
significantly more likely to purchase their games at electronic stores such as Best Buy and
Circuit City added Pluchino.
The Phoenix Marketing International Consumer Buying
Intentions Survey is based on a market research study of 30,169 completed interviews with
24,980 having an electronic gaming system in their household including more than half owning
a PlayStation 2, Xbox, or GameCube System.
