In October, everyone in North America will
have access to what Rosemary Ellis, Editorial Director, Prevention Magazine has called "An
innovative, customizable fitness program that keeps pace with you like a personal trainer
would."
Yourself!Fitness is an innovative combination of existing technology and the
current body of knowledge surrounding physical fitness creating a new game genre:
Interactive Home Fitness with a Virtual Personal Trainer.
The content is dynamic and
fully interactive with a complete fitness analysis, personalized goal setting, customized
meal planner, fitness calendar, multiple workout environments, multiple music options, over
200 health and fitness tips from Prevention Magazine, and a responsive trainer. responDESIGN
has defined the concept of Fitness Gaming as a system of motivations and rewards built into
Yourself!Fitness which helps users achieve their personal health and fitness
goals.
The current list of retailers that will carry Yourself!Fitness, the first in a
planned family of game titles responDESIGN describes as Games That Are Good For You,
include: Nordstrom, Best Buy, Best Buy Canada, Brandsmart, Circuit City, Comp USA, EB
Canada, Electronics Boutique, Fry's, Gamecrazy, Gamestop, Hastings, Kmart, Meijer,
Target.com, Toys R Us, Wal-Mart and Walmart.com. Customers will also be able to purchase the
game online as well as sign-up for newsletters, promotions and tips from Maya, the
Yourself!Fitness personal trainer.
Yourself!Fitness represents an evolution in home
fitness moving beyond one-dimensional fitness videos and self-help books as it is truly
personalized and fully interactive. It represents a revolution in the gaming industry as it
is focused on a long neglected market segment:
women.
